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The Coworking Revolution:



The concept of coworking has deep roots in the history of collaborative work and shares an intrinsic connection with the evolution of how people approach work. This phenomenon, which has now become a crucial component of modern corporate culture, has gone through various phases, from an idea incubator and startup space to a shared workspace, with the aim of encouraging collaboration and creativity. The history of coworking is a narrative that embraces innovation, adaptation, and the empowerment of individuals.

The Origins of Coworking

The term "coworking" was first coined by Bernie DeKoven in 1999, but the true beginning dates back to 2005 when Brad Neuberg opened the first coworking space in San Francisco, called the "Hat Factory." However, the concept of working in shared spaces goes back to the 1990s when the first collaborative work communities began to emerge, offering an alternative to traditional work structures. In Italy, coworking gained momentum only in 2010 as a native activity with spaces specifically designed for work.


The Growth of Coworking

In the following years, coworking experienced exponential growth, with numerous spaces emerging worldwide. By the mid-2010s, coworking giants like WeWork took the concept to new levels, introducing the idea of shared offices in key city locations and offering services that went beyond simple desk-sharing.

Experience Innovation from 2019

In 2019, Experience entered the scene with a new approach to coworking. This innovative concept aimed to revolutionize the traditional perception of coworking by emphasizing the well-being of workers rather than just traditional office spaces.

Well-being Takes Center Stage

Experience introduced an unprecedented approach to coworking by placing well-being at the core of everything. The philosophy behind Experience is that a work environment that promotes the well-being of its occupants is bound to generate greater productivity and job satisfaction. This led to the design of spaces that foster psychophysical well-being through the use of colors and lighting different from the traditional office setting everyone is accustomed to.

Connectivity and Community

In addition to promoting physical well-being, Experience highlighted the importance of human connectivity. Social events, team-building activities, and meeting spaces were integrated into the coworking concept, creating a community of professionals who support each other.

Working Better Through Well-being

The vision of Experience is based on the idea that a healthy and stimulating work environment leads to greater happiness and professional success. Recognizing that well-being is a catalyst for increased productivity, Experience has demonstrated that investing in worker satisfaction translates into sustainable business growth.


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